At Universe Lights, we prioritize your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and share your information when you visit or make a purchase from www.universelights.com (the "Site").
Information We Collect
1. Device Information: When you visit our Site, we automatically collect details about your device, such as your web browser, IP address, time zone, and cookie data. We also track information about the pages you view, the websites or search terms that referred you to our Site, and how you interact with our Site.
2. Order Information: When you make a purchase or attempt to make a purchase, we collect personal information, including your name, billing and shipping addresses, payment details, email address, and phone number.
How We Use Your Personal Information
We use the Order Information to:
- Fulfill orders, process payments, arrange shipping, and provide order confirmations.
- Communicate with you regarding your orders.
- Screen orders for potential risks or fraud.
- Provide product-related information or marketing materials based on your preferences.
We use Device Information to:
- Screen for risks and fraud, particularly using IP addresses.
- Improve and optimize our Site, including generating analytics on customer browsing behavior and evaluating the success of our marketing efforts.
Sharing Your Personal Information
We share your information with trusted third parties to help us use your data as described. For example, we use Shopify to power our online store and Google Analytics to understand how customers use our Site. We may also share your information to comply with legal requirements or protect our rights.
Behavioral Advertising
We use your information for targeted advertising to deliver content we believe may be of interest to you. You can opt out of targeted ads via:
For broader opt-out options, visit the Digital Advertising Alliance’s portal.
Do Not Track
We do not alter our data collection practices in response to Do Not Track signals from your browser.
Your Rights
If you are a resident of the USA, Australia, or Canada, you have the right to access, update, or delete the personal information we hold. Please contact us via the details below to exercise these rights.
Data Retention
We maintain your Order Information for our records unless you request its deletion.
Changes to this Policy
We may update this policy periodically to reflect changes in our practices or for legal reasons.
Contact Us
For any questions, concerns, or complaints, please contact us at:
- Email: contact@universelights.com